I just thought about it, not the name of the company, but why I should explain the name. The other day I was representing forecast realty in a meetup group in midtown Manhattan. One of the group members approached me and said "you guys deal with the weather!", so I smiled and explained that we forecast real estate! the idea behind our name is two folds:
a. through our knowledge in certain local markets we attempt to forecast/predict the direction of the real estate market or simply give an educated opinion about the condition of the market now or in the near future.
b. I associated our predictions and our business ethic to a sunny day. For some reason the idea of a warm sunny day always put a smile on my face. Of course I wasn't the only one who felt that way, so it only made sense to put the two together and come up with forecast realty :)
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